Chanel Mobile Art, the project Karl Lagerfeld created to commemorate the 50th anniversary of Coco Chanel’s iconic 2.55 quilted leather handbag, is now in the midst of a whistle-stop tour. It has already landed in Hong Kong and Tokyo, and after it touches down in New York, from October 20 to November 9, it will round out the tour in Moscow, London and Paris. A few weeks before the installation of the Zaha Hadid–designed portable pavilion was to begin on Central Park’s Rumsey Playfield, Sarah Douglas sat down in Chanel’s New York offices with Fabrice Bousteau, the editor in chief of Beaux Arts magazine and the curator charged with choosing artists for the project; the company’s head of fashion, Bruno Pavlovsky, who worked with Lagerfeld to organize it; and Chanel president John Galantic.
Sarah Douglas: Fabrice, how did you go about selecting the artists?
Bousteau: I looked for artists who would take advantage of the full freedom they are given to play with the characteristics of Chanel. I wanted them to ask themselves, “What is Chanel? Is it Coco Chanel? What are the brand’s main values?” After all, a fashion company has a particular idea of life. I asked each artist to visit the studio of Chanel, to visit the place where the handbags are made, to meet the people who make the handbags and to visit the apartment of Coco Chanel.
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